2025
FlowType
Privacy-FirstDesktop AppCross-PlatformProduct Design
A privacy-first markdown writing app for writers who want to own their words
Product Designer→ Open
Portfolio · 2026
Available for work
UI / UX Product Designer
Khalida
6 Years ExperienceResearch-LedSystems ThinkerDetail-Focused
Turning complex problems into products people actually want to use.
Scroll ↓
Selected Work
Case Studies
01
2024
Onboarding Redesign
UX ResearchInteraction DesignPrototyping
Cutting time-to-value from 14 days to 3
Lead UX Designer→ Open
2023
Design System 2.0
Design SystemsComponent DesignDocumentation
A single source of truth for 6 product teams
Design Systems Lead→ Open
2023
Mobile Checkout
Mobile UXConversion OptimisationUser Testing
From 18 taps to 6 — without losing trust
Senior UX Designer→ Open
Background
About
Bio
I'm a UI/UX Product Designer with 6 years of experience turning complex problems into clear, purposeful interfaces. I've worked across B2B SaaS, e-commerce, and fintech — from founding teams to mid-scale product organisations.
My process is research-led but execution-focused. I care equally about why we're building something and how it feels to use it. I work best at the intersection of systems thinking and detail-level craft.
Outside of product work, I write about inclusive design, run occasional design critique sessions, and am slowly building a typography collection.
6+
Years
30+
Projects
4
Industries
Disciplines + Tools
Disciplines
- UX Research
- Interaction Design
- Prototyping
- Design Systems
- Information Architecture
- Usability Testing
- Service Design
- Motion Design
Tools
FigmaFramerMazeHotjarMiroNotionZeplinLottie
Say Hello